CIMA Strategic Level Case Study Exam E3

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CIMA E3 考試大綱主題:

最新的 CIMA Strategic Level Case Study Exam E3 免費考試真題：

1. S is a hybrid car manufacturer. S relies on strong social media presence and online marketing campaigns to drive customers to its website. S prioritises measuring and improving active usage metrics.
Which of the following metrics does S prioritise?
Select ALL that apply.

A) The number of customer photographs uploaded
B) Number of registered users
C) Abandon rates
D) Number of repeat webpage users
E) The customer feedback score

2. CCC is a small business which manufactures and sells bicycles. Its most popular product is the standard road bike, brand named the 'Easy Rider'. CCC offers customers a limited degree of choice in terms of product specification for the Easy Rider bicycle. CCC manufactures and sells 1,000 Easy Rider bicycles each year. The average retail price of an Easy Rider bicycle is $500.
As a result of the recent rise in popularity of cycling in its home country, last year CCC launched a new bicycle, brand named the 'Pro Rider'. This bicycle is aimed at the more serious cyclists who take part in competitions and road races. CCC offers Pro Rider customers a wide choice of specifications and accessories and uses the highest quality of materials in its manufacturing process. A Pro Rider bicycle retails for an average price of $6,000. In its first year, CCC sold 150 Pro Rider bicycles.
CCC's business is generated mainly from word of mouth recommendations, repeat business and from customer visits to its small chain of shops. It aims to increase its market share for both brands within the next 5 years.
Competition is high, with a number of large national bicycle manufacturers in the market.
Which TWO of the following are critical success factors (CSF's) for CCC?

A) Manufacturing excellence
B) Brand awareness
C) Market share growth
D) Repeat business levels

3. According to Johnson, Scholes and Whittington, Suitability is an important consideration when evaluating potential alternative investment strategies.
Which of the following is a Suitability consideration?

A) There are limited raw materials available.
B) Finances are available.
C) Current markets are not saturated.
D) Staff will be resistant to change.

4. TTT is a partnership that designs a specialist type of construction project for clients. It does not build the construction projects itself. TTT has eight partners who are skilled architects. Each partner works independently on their own projects. The partners rarely meet except to agree how to share out TTT's very significant profits.
The partners are disappointed that TTT is not growing as fast as it has in the past. Each partner is fully employed on their own projects and none has the time to recruit new architects to TTT. They are frustrated at the lack of leadership in TTT, although none of the partners are willing to take on a more senior role.
Which THREE of the following does TTT need to address?

A) Materials
B) Manpower
C) Money
D) Management
E) Make-up

5. XYZ is a manufacturer of garden tools. It has defined 'Excellence of Manufacture' as a Critical Success Factor. Which THREE of the following would be appropriate to use as Key Performance Indicators in respect of this Critical Success Factor?.

A) Tonnage of raw materials usage.
B) % of raw materials input which is scrapped.
C) Raw materials identified as essential.
D) Amount of money budgeted for production process improvements.
E) Average age of products.
F) Number of finished products rejected at final inspection.

問題與答案：